Conflict Market

Opponent “The Cynical Condition in Market and Consumer Society”

21’st of May 2025. I acted opponent at PhD candidate Mattias Hjelm’s “Mock-PhD-Defence” of his PhD dissertation “The Cynical COndition in Market and Consumer Society”. The cynical condition is part an dparcel of the conflict market as I see it. Enjoyed reading this. Good discussion, and @Mattias Hjelm made a strong defense. Supervisors @Hans Kjellberg and @Magnus Söderlund.

“Ontological Conflicts in Consumer Culture Theory” NFF and Stockholm Business School

19’th of May 2025 Lecturer at Stockholm Business School’s Nordic Academy of Management (NFF)-funded PhD course on “Nordic Consumer Culture Theory”. Talked about the ontological shifts and conflicts within the field, but also how the focus on conflict per se has intensified in research on consumer culture.

“Seven Take-Aways from an Ethics Application” Guest Lecture at University of Gothenburg

9’th of May 2025 Invited by Professor @Benjamin Hartmann at the Department of Business Administration @University of Gothenburg, to talk to the department about the Ethics Application process for my “Conflict Market” project, as this was a very sensitive research project in terms of ethics and it needed a lot of work.. It became a really interesting conversation. Good luck!

Sydsvenskan Podcast Interview: “Can the food giants be shamed to lower their prices”

19 March 2025 Interview in Sydsvenskan PODCAST: “Can the food giants be shamed to lower their prices” https://podme.com/se/avsnitt/7022520/

“Matpriserna skenar – igen. Förra gången var det på grund av pandemin, kriget i Ukraina och inflationen. Men varför ökar de nu? På sociala medier organiseras just nu en bojkott mot de tre svenska matjättarna för att få dem att sänka priserna. Men kommer det få någon effekt?”

Med: Sofia Ulver, Kevin Rex, Gustav Wirtén och Sally Wahlstedt
Producent: Gustav Wirtén
Ansvarig utgivare: Jonas Kanje

 

SVT National Television, “Boycott against the grocery chains”

28 February  2025: Swedish National TV: SVT, SVT Morgonstudion, Live Interview, “Boycott against the grocery chains” https://www.svt.se/nyheter/inrikes/experten-sa-kan-bojkotten-paverka-matjattarna

TV4 and Dagens Nyheter (DN) Interviews: “Swedes call for boycott of American commodities and brands”

28 February 2025: Swedish National Newspaper: DN (Dagens Nyheter) Interview Swedes call for boycott of American commodities and brands” https://www.dn.se/ekonomi/svenskar-uppmanar-till-bojkott-av-amerikanska-varor/

Svenska Dagbladet, Interview “Boycott of grocery chains -the industry strikes back”

27 February 2025  Swedish National Newspaper: Interview https://www.svd.se/a/dRQ6Wq/bojkott-av-matbutiker-planeras-branschen-slar-tillbaka

Sydsvenskan, Interview “Large boycott against the food giants: “a sort of cartell””

16 March 2025

https://www.sydsvenskan.se/artikel/stor-bojkott-mot-matvarujattarna-en-sorts-kartell/

Swedish Regional Newspape Sydsvenskan

The Conflict Market and Foodie Culture

21 March 2025, At their “Networkday” I was invited by Kristianstad University (@HKR) to speak about the “trends” in contemporary foodie culture (the trend driving consumption culture of food) to a group of food industry representatives, gastronomists, alumni and partners to HKR. I focused on how glocal cultural, social and geo-political tensions result in specific kinds of produce choices, practices around food, and places of choice to consume food. Other speakers were @Axel Welinder, faculty in Business Administration at HKR who spoke about how consumer (do not) translate their intentions in practice in their choices of Swedish produced food produce, and @Adam Strömberg (gastronomist and  Food and Beverage Coordinator at the Sweden Rock festival) who spoke about his journey as gastronomist.