Theory

Research Article in Marketing Theory “Inclusionary Labour: Theorizing…”

Please see below abstract from my colleague Hossain Shahriar and my new article in Marketing Theory: Marketing and consumer…

Revanchist Consumer Activism

In the article “Fearing separation from capitalist paternity” the journal Consumption Markets & Culture  we examine how American anti-gender…

“Conflict Market” Research Article

Here you can read my first introduction of the ‘Conflict Market’ as a notion published in Journal of Consumer…

“Plant versus Cow: Conflict Framing ..” Research Article in JMMK

In this article I and Christian Koch explore and identify the way famous brands (in this case Oatly) amplify…

“Tickling Tensions” Research Article in MT

In this article I go into the manifestations of what I later, in the “Conflict Market”, call the “neoblue”…

“Political Ideology in Consumer Resistance” Research Article JPP&M

This article, which I published together with Christofer Laurell in Journal of Public Policy & Marketing, is the first…

“Declining Middle-Classes and Consumption”, Session Organizer at the 3’d ISA Forum 2016, Vienna, Austria

At one of the world’s most renowned conferences within sociology (the 3’d international Sociological Association Forum: “The Futures we Want:…

Status movements- Published in European Journal of Marketing 2014

In an economically polarizing world (Piketty 2013), with a growing “precariat” (Standing 2011), previously middle-class consumers around the world…

Nouveaux Pauvres

Award winning academic paper and book chapter about the western middle-class experiencing status loss. Ulver-Sneistrup, S och Ostberg, J…

Ethics of Consumption and Brand Resistance

Article in “Journal of Consumer Culture” about what makes a brand more or less ethically legitimate to consumers. Ulver-Sneistrup,…

Revanchist Consumer Activism

In the article “Fearing separation from capitalist paternity” the journal Consumption Markets & Culture  we examine how American anti-gender…

“Ontological Conflicts in Consumer Culture Theory” NFF and Stockholm Business School

19’th of May 2025 Lecturer at Stockholm Business School’s Nordic Academy of Management (NFF)-funded PhD course on “Nordic Consumer…

“Conflict Market” Research Article

Here you can read my first introduction of the ‘Conflict Market’ as a notion published in Journal of Consumer…