The Conflict Market and Foodie Culture

21 March 2025, At their “Networkday” I was invited by Kristianstad University (@HKR) to speak about the “trends” in contemporary foodie culture (the trend driving consumption culture of food) to a group of food industry representatives, gastronomists, alumni and partners to HKR. I focused on how glocal cultural, social and geo-political tensions result in specific kinds of produce choices, practices around food, and places of choice to consume food. Other speakers were @Axel Welinder, faculty in Business Administration at HKR who spoke about how consumer (do not) translate their intentions in practice in their choices of Swedish produced food produce, and @Adam Strömberg (gastronomist and  Food and Beverage Coordinator at the Sweden Rock festival) who spoke about his journey as gastronomist.