Interviewed in Sydsvenskan “TikTok influencers promise luxury and millions through e-commerce — young people end up bankrupt”
Reporters and Text: Nellie Erberth and Anette Niklasson Grafik: Isak Aho Nyman
“They have no education from any business school, they haven’t attended a traditional university. That’s something many of these influencers like to point out. Drop that traditional university education — come with me and I’ll show you how to get rich fast”
Sofia Ulver emphasizes that what matters most to young people today is speed. She also argues that the state of the world helps explain why the pursuit of making a lot of money has become such a strong trend among the young.
‘If you grow up in a world like this, you see welfare states faltering, you see migrant flows moving across the globe with people on the run. War is very close — and getting closer all the time. In that situation, the imperative is to get rich quickly and to use whatever means are available,’
