Research Articles

Ulver’s (2022) research article on the “Conflict Market” in Journal of Consumer Culture was preceded by many other articles dealing with related topics; e.g. declining middle-class, burgeoning far-right movements, neoliberalism etc. In the “Conflict Market” these topics meet in one or the other way. Here you can find the links to these articles.

Revanchist Consumer Activism

In the article “Fearing separation from capitalist paternity” the journal Consumption Markets & Culture we examine how American anti-gender…

“Conflict Market” Research Article

Here you can read my first introduction of the ‘Conflict Market’ as a notion published in Journal of Consumer…

“Plant versus Cow: Conflict Framing ..” Research Article in JMMK

In this article I and Christian Koch explore and identify the way famous brands (in this case Oatly) amplify…

“Tickling Tensions” Research Article in MT

In this article I go into the manifestations of what I later, in the “Conflict Market”, call the “neoblue”…

“Political Ideology in Consumer Resistance” Research Article JPP&M

This article, which I published together with Christofer Laurell in Journal of Public Policy & Marketing, is the first…

“Declining Middle-Classes and Consumption”, Session Organizer at the 3’d ISA Forum 2016, Vienna, Austria

At one of the world’s most renowned conferences within sociology (the 3’d international Sociological Association Forum: “The Futures we Want:…

Status movements- Published in European Journal of Marketing 2014

In an economically polarizing world (Piketty 2013), with a growing “precariat” (Standing 2011), previously middle-class consumers around the world…

Nouveaux Pauvres

Award winning academic paper and book chapter about the western middle-class experiencing status loss. Ulver-Sneistrup, S och Ostberg, J…

Ethics of Consumption and Brand Resistance

Article in “Journal of Consumer Culture” about what makes a brand more or less ethically legitimate to consumers. Ulver-Sneistrup,…

Revanchist Consumer Activism

In the article “Fearing separation from capitalist paternity” the journal Consumption Markets & Culture we examine how American anti-gender…

“Ontological Conflicts in Consumer Culture Theory” NFF and Stockholm Business School

19’th of May 2025 Lecturer at Stockholm Business School’s Nordic Academy of Management (NFF)-funded PhD course on “Nordic Consumer…

“Conflict Market” Research Article

Here you can read my first introduction of the ‘Conflict Market’ as a notion published in Journal of Consumer…

Research Articles

Sofia Ulver